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🏡 How to Build Your Real Estate Business: Your guide to becoming the local expert your clients trust

Jumping into real estate is thrilling—but let’s be honest, it can also feel a bit like diving into the deep end without a life jacket. The good news? You don’t have to do it alone. Whether you’re a brand-new agent or looking to level up, this guide will help you build a rock star support team, position yourself as a local expert, and create a marketing presence that gets attention.

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👥 Step 1: Build Your Dream Team

You might be wondering, “Wait—what team?”

Your real estate team isn’t your office coworkers, it’s your behind-the-scenes support crew. These are the people you’ll rely on and confidently refer to clients. Think:

• Title officers
• Title company marketing reps
• Mortgage lenders
• Home inspectors
• Home warranty reps
• Interior designers
• Handymen (the golden unicorn of referrals)

🔍 How to Find the Right People

Start by asking your broker or sales manager for recommendations. Then, reach out—set up a coffee meeting or even a quick five-minute phone call. Be clear: you’re a new agent, you’re focused on a specific neighborhood, and you want partners you can trust to take care of your clients.

Pro tip: Try to build relationships with at least two people in each category so your clients always have options.

💡 Don’t Overlook Marketing Reps!

A great title company marketing representative can help launch your brand. They’ll assist with:

• Designing and mailing postcards
• Adding you to real estate newsletters
• Creating a personal brochure
• Hosting homebuyers’ or sellers’ workshops
• And more

They’re not just “nice to have”—they’re essential to your growth.

📍 Step 2: Become the Local Expert

Want buyers and sellers to see you as the go-to agent? Know your neighborhood like the back of your hand.

🏘️ Here’s how:

• Preview listings in your target area
• Learn the model names (check the MLS history if it’s not in the listing)
• Know the streets, subdivisions, and nearby schools (including private and charter)
• Visiting the HOA office—ask about the most common violations
• Get to know community perks like golf clubs, parks, or resident events
• Mail a newsletter monthly to your neighbors. Here’s a good and free one: Between Friends Newsletter Series. Sign up on orhp.com.
• People trust professionals who know their stuff. And in real estate,
• Hyperlocal knowledge = power.

🏗️ Step 3: Embrace New Home Communities

Buyers love that “new home smell”—and builders love agents who are informed and engaged.

🤝 What to do:

• Visit new home sales offices in your area
• Bring your business card, personal brochure, and maybe even a treat (like a small box of candy)
• Get familiar with their most popular models
• Ask about current incentives and pick up model sketches and pricing sheets
• Stop by regularly to stay on their radar

Share this info with your buyers, and you’ll quickly become their go-to resource for both resale and new builds.

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📣 Step 4: Market Yourself Like a Pro

Now that you’ve done the work—built a network, studied the market, and mastered your community—it’s time to get the word out.

Start by asking yourself:
👉 What kind of marketing are you comfortable with?

• Cold calling or door knocking? Go for it.
• Writing newsletters or blog posts? Put that talent to work.
• Free newsletter that works, try orhp.com
• Tech-savvy? Think video, social media, or digital ads.
• Great with people? Networking events might be your jam.

🧰 Must-Haves for Your Marketing Toolkit:

• Your own website. Not just a page on your brokerage’s site—create a personal brand. Try something like JaneSmithRealEstate.com.
• A clear tagline. Make it memorable! Examples:
  • “Helping Phoenix Buyers Win Since 2025”
  • “Your Scottsdale Neighborhood Pro”
• Social presence. Set up a professional LinkedIn profile and Facebook business page. Make sure when someone Googles your name, you look polished and active.
• 🏠 Step 5: Host Amazing Open Houses
• Open houses are your chance to meet motivated buyers and show off your neighborhood know-how.
• By now, you should feel confident talking about:
• Local market stats
• Floorplans and models
• Community perks
• School options
• AND why you’re the agent to work with
• 💻 Use Technology to Capture Leads
• Try tools like Curb Hero—a free app that lets guests sign in digitally, scan a QR code, and even browse listing info on their phones.
• Don’t forget to ask:
• “Are you working with an agent?”
• If they are, great! Give them your card and move on. If they’re not, now’s your chance to shine.

🚀 Final Thoughts

Real estate success is all about focusing on relationships, preparation, and showing up like a pro. With the right team behind you, hyperlocal knowledge, and a solid marketing plan, you’re not just starting a business. You’re building a reputation.

So go out there and own it. You’ve got this!

Doreen Drew, Realtor Partner

Daisy Dream Homes Real Estate LLC

Phoenix, AZ

email: [email protected]

text: 623-734-6660

www.daisydreamhomes.com